How to make a STOP sign.

If you're not in marketing or advertising, you'd be amazed at the amount of time that goes into the tiniest details of a logo, a color, or a word. These decisions can occupy hours or weeks. When I'm in the middle of one of those marathon debates, and it seems to be going well beyond the point of meaningful ROI, I think about the other companies doing exactly the same thing and wonder at the enormous time every day that could be spent elsewhere.

Of course, some amount of debate and consensus is necessary for any decision involving more than one person. And you can't move time or money from one project to another and suddenly make magic. (Putting all the time spent on Facebook into cancer research won't suddenly cure cancer.)

Even so, there is an imbalance, don't you think? One that can be exploited for everyone's benefit.

If you haven't seen it, it's worth 4.5 minutes of your time...

The Process (a.k.a. Designing The Stop Sign Video)

[2014-10-14]

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