"The first choice among young Americans"

I've heard lots of old radio ads promote cigarettes as the first choice among doctors, but recently a Martin and Lewis show I listened to promoted them as appealing to young smokers.

My guess is this was adspeak for "Not your grandfather's cigarette."

When I was a smoker, I had a friend tell me, “Clarence, you have the soul of a smoker,” by which he meant I had a relationship with tobacco that was more than an addiction. It was a love affair. And he was right.

But I did break off the affair, and I miss it to this day. If I could smoke and not get yelled at by my wife or die from it, I’d do it in a heartbeat.

 

Dean Martin & Jerry Lewis: Commercial for Chesterfields
(sound doesn't match picture)

 

[2013-11-04]

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