This note or that and the energy between.

Understanding that something is utterly trivial doesn't mean we can't enjoy it just as much as something more important, or participate in it just as earnestly.

Who won yesterday's ballgame? No one cares, not even those who played in it or shouted at the TV. It’s today’s or tomorrow’s game that’s important.

Yesterday's meal? Yesterday’s news or movie or punchline?

I'm privileged to work for a company that recognizes my ability as a writer and pays me to write well and work hard to write better.

But ad copy isn't a novel or a poem. It's yesterday's ballgame and has little value beyond what works well and is recycled for tomorrow. It's like the theater floor after the movie, or radio waves propagating ever fainter into space, or the smell inside McDonald's that compelled you to order fries.

But it's also, in its own economical way, an artistic expression, and anyone who lives inside it understands that, even though those consuming it don't.

It's the same for a designer who sweats over a Pantone color, or an illustrator who debates the thickness of a line, or a composer who struggles over this note or that and the energy between them.

It's that way for all creative types who care about what they're creating.

[2014-01-04]

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